Carbon38 Ambassador Program

Meet Team38

At Carbon38, we look for the best to join our Ambassador community. We seek passionate and creative certified professionals in the fitness, wellness, and health industries who are looking to help spread the word about Carbon38 - both on and offline. Our Ambassadors have access to campaigns, exclusive discounts for you and your social communities, and so much more!  

If interested in becoming part of Team38, email us at

Who is a Carbon38 Ambassador?

The Carbon38 Ambassador is a leader in the fitness industry and the best in their field. They are magnetic and authentic influencers. They keep their clients and communities motivated in innovative and exciting ways.

Check out @TeamC38 on Instagram to see our community in action.

What makes the Carbon38 Ambassador program different?

Simply put - community. At Carbon38, we are committed to giving back to our Ambassadors and supporting their growth. We reward, respect, and support our Team38 Ambassadors in return for their commitment to helping Carbon38 grow.

Our Ambassador program launched with the mission to create a global, connected community of fitness professionals. Carbon38 Co-Founder and CEO, Katie Warner Johnson, is the original Ambassador. Having been a celebrity fitness instructor and ambassador for other fitness brands prior to Carbon38, Katie was determined to foster a new type of Ambassador program with Team38. By fostering connectivity and supporting each Ambassador in their journey, today we celebrate our 7,000+ Ambassadors worldwide.


How does the Carbon38 Ambassador program work?

We are committed to giving our Ambassadors...


  • Unique shopping discount codes for you and your community

  • Early access to Carbon38 branded label and wholesale products before they launch


  • Access to a powerful global community of like-minded Ambassadors

  • Exclusive invites to Carbon38 shopping events

  • Support in hosting, gifting, and promoting your local events + classes

  • Opportunity to grow within the company as Ambassador City/District Leaders


  • Opportunities to be featured in Carbon38 eCommerce and social content + shoots

  • Brand-building resources to create your own content for photoshoots and social media

How do Carbon38 Ambassadors create impact?

Our Team38 community supports Carbon38 growth by:

  • Sharing the Carbon38 story and product

  • Posting social content that represents Carbon38 product in action

  • Modeling Carbon38 collections during classes and livestreams

  • Sharing design feedback + style inspiration and emerging trends in the fitness space

  • Fostering important studio relationships

  • Helping to drive revenue + new customer acquisition


“Some of my most cherished friends are my fellow Team38 ambassadors. This program makes me confident that I always have someone in my corner. I feel grateful to have this network, both personally and professionally, and to be part of a brand that continues to change the game. Unlike other ambassador programs, the Team38 program has created a community that spans across the country and globe. I know that anywhere I travel for work or fun, there are other like-minded women and men that I can connect with. This program is deeper than a discount code, trunk show, or promotional platform. This is a team that inspires me to be better and braver in my field. They have revolutionized what it means to be an ambassador in more ways than one, and I feel privileged to be involved."


Alyssa Mandel Sparks

Carbon38 Ambassador, Pilates instructor - Los Angeles